Product Manager
4th Whale Marketing
August 2022–Present

• Manage multiple B2C review and aggregation sites

  • RabbitsReviews.com (NSFW)

  • TheBestPorn.com (NSFW)

  • VRPornSites.xxx (NSFW)

• Optimize for Organic sources for traffic generation by +52%

• Optimization of conversion funnels by +11%

• Spearheaded expansion into new market segments including Onlyfans and Video

Principle
Derk.io
2011–Present

• Spruce Up–augmented reality decor app for iOS/visionOS, released on launch day of Apple Vision Pro in the U.S. market

• SVR’D Floor–fan merch for Severance, design of items as well as operation of POD store

• Freelance assistance for small and medium-sized businesses in project management, marketing, copywriting, communications, eCommerce, and web/app design

Senior Product Manager
Mindgeek/Aylo
September 2018–June 2022

• Responsible for managing specific product roadmaps and Agile backlogs for one of the top ten website networks on the web

  • Specifically reversed stagnant strategy and lagging traffic on certain products within the network resulting in growth of +44% year-over-year / +101% organic traffic in one case and a +12% recovery after a reduction of the product’s 8 million page count by almost 84% in another

• Revamped design pipeline and back-end/front-end development process to improve quality and velocity, achieving the most efficient and accurate (in terms of scheduling and budget) performance metrics in the organization

• Improved processes around the upcoming area of VR video ingestion and streaming (at 4K / 60 framed per second or greater)

Senior Product Manager
Servus Credit Union
3-Month Contact in 2018

• Took on three IT-specific projects related to the Credit Union’s transition to self-issuing credit cards, assisting the PMO in making their critical late-March conversion deadline

• Worked with Product Owner and Team Leads to revise scope to ensure key objectives could be met, with contingency, by the time the bulk of the credit card information was to be brought inside their high security environment, and managed those sprints

• Assisted, with my prior experience in PCI compliance, to bring about the implementation of a stable IPSEC subnet and workstation set up for use with PCI elements

• Worked with the Architectural Lead and BAs to create a process for converting archived credit cards statements and retrieving them for Customers

Marketing Product Manager
Pleasant Solutions
December 2016–January 2018

• Laying the groundwork for a dedicated cross-functional marketing division which will service internal teams and external clients, along with all project management processes and flows for roles and responsibilities, scheduling, budgeting, governance, and risk management

• Providing consultation and business analysis to user experience / user interface projects, both internally for products such as Password Server (http://password-server.com) in use by multiple financial institutions and government agencies such as the Australian Dept. of Defence and NASA, and Sheetcast (née Webifier) a Saas project to allow financial institutions and SMBs to create their own custom software using Excel spreadsheets, assembling design and development teams to execute on this analysis, and directing them as needed in conjunction with the PMO

• Providing insight in requirements and direction to all RFP responses, all over 1M in scope for clients such as the Governments of NWT and B.C.

• Produced and released a teaser for Webifier on YouTube and Facebook, securing three “early access” contracts

Project Manager
Primal Tribe
July 2015–September 2016

• Oversaw a team of internal designers, developers, external contractors and other project managers in creating web / print marketing tools utilizing JIRA and Confluence

• Led Change Management to introduce proper governance, structure, and scoping to the PMO and integrated a higher-level project planning process and tool set involving integrating Base CRM (working with the Sales team), 10,000ft, the existing Atlassian stack, and Quickbooks integration (working with the Accounting team)

• Responsible for moving the work through the design shop, maintaining quality through QA, and liaising with both internal management and external clients on a daily basis; which involved between 12-15 simultaneous projects, each valued at between $20-100k (estimated between 1.5—2M in both client and internal projects at any given time)

Agile Product Owner / Project Manager
Castle Rock Research
2012–2015

• Lead design and managed development of the SOLARO native educational apps for iOS, Android, and Windows 8.1 as Product Owner for 3 distinct teams. Ensured Agile development, using tools such as Pivotal Tracker and JIRA. Coordinated multiple dev and QA teams, each with multiple contractors both in North America and overseas

• Managed client relationships for software development from pitch and contract negotiation through project management to selling additional services and expanding the project scope. Clients included Microsoft, Google, Samsung, Toshiba, Asus, and Apple

• Managed project in 2013 for a complete rewrite of SOLARO product brochure web site and completely replaced our online print book stores, resulting in a +202% increase in revenue from periods in the previous year

• Designed and developed 5 Apple iBooks textbooks for the Canadian launch

Product Consultant
Caps Internet
2011–2012 (9-Month Contract)

• Managed rewrite of sponsored sites with both internal and external front-end designers, resulting in a +41% increase in traffic and +64% increase in advertising views

• Assisted in the implementation of new video-based ad types, optimized for fast loading while maintaining existing quality

• Managed select advertising clients and affiliate partners to ensure the best creative solutions with the best roll out strategy for their particular needs, while balancing the policies and requirements necessarily for continued inclusion

Preditor (Producer/Editor)
Spider Entertainment
2006–2011

• Established in house editing and post production while overseeing physical production in the United States and Europe. Produced over 350 video projects, along with accompanying promotional material such as trailers and sub-clips

• Designed and authored 35 DVD releases with disc, case, and slip-cover artwork

Design Intern
Sentai Software
2005

• 1 month practicum for MacEwan University, extended by an additional 2 months by the placement company

• Created print materials such as booklets, name tags, stationery. Worked with printhouse to create accurate proofs and final products on schedule for the company’s client conference

• Authored interactive CD-ROM for company conference attendees